January has always been a good time for making resolutions.
I have lost count of the number of people who have told me in the last four weeks that they are planning to write a book.
Some people love to talk about their ideas – but they will probably never actually begin to write.
Other potential authors do start to write. But they don’t plan what they are doing. They don’t think through what they want to say and nor do they check the competition.
As a result, they are unlikely ever to get published.
Some authors decide they want to self-publish. That will speed up the process of getting your book out there.
But it is unlikely to make you very much money or reach the widest possible potential market – unless you have taken the time to self-publish in a professional manner.
Traditional publishers are known for their ability to get physical books to marketplaces not just in this country but all over the world.
If a traditional publisher makes an offer for your book, they will pay for all the costs of production – both for the print and digital markets – and they will give you an advance on account of royalties as well.
Their experienced staff will ensure that your book is edited and designed and marketed to a high standard
Traditional publishers always need new non-fiction books that they can market and sell brilliantly and are always on the lookout for exciting new writers in fiction.
If you get an offer from a traditional publisher they may not publicise or market your book as well as you would like. Budgets have been severly curtailed recently because of investment in digital production and because there are fewer outlets for printed books.
But you can always use the money you might have spent on self-publishing to find yourself a freelance publicist.
Or you can do some of the marketing and publicity yourself.
We are living in a time of immense creativity.
New ideas are coming at us every day.
If you have specialist expertise – or a deep yearning to develop plots and characters – then waste no more time.
Get out your computer – or your pen – whichever you prefer – and experience the joy of developing your creativity and producing something wonderful.
I wish you the best of luck.
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